MallyGirl Cosmetics – Baltimore, Maryland
Prestige Category Brand Name – $30 Million Revenue
Accelerated Sale Process of the Entire Company
Our firm has been retained to seek a buyer for MallyGirl, LLC (“MallyGirl” or “the Company”), an international cosmetics brand founded in 2005 by Mally Roncal, a sought after makeup artist to the stars. Annual sales reached over $30 million last year, largely due to strong relationships with QVC and ULTA Beauty stores. In addition to retail distribution, the Company also has a direct-to-consumer presence on the internet through their own site, MallyBeauty.com, and others like Beauty.com that offer prestige cosmetics, fragrances, makeup, skin care, and hair care products. MallyGirl is also considered a “multi-cultural line” spanning from fair to rich skin tones.
Distribution is completed from a leased 50,000 square foot warehouse, minutes from Baltimore. MallyGirl has over 1,000 products in the color cosmetics category, covering the range of beauty needs. Capitalizing on the owner’s celebrity connections, MallyGirl has developed a strong social media presence (50,000 Twitter followers and almost 125,000 Facebook “likes”) and the Company is well positioned to increase their market share in a rapidly growing $50 billion/year industry.
Product Lines Include:
Face: Concealer, Foundation, Primer/Finisher, Blush, Bronzer, Skin Care, & Contour Palettes
Eyes: Mascara, Eye Liner, Eye Shadow, Brow, & Eye Brighteners
Lips: Lipstick, Lip Gloss, & Lip Liner
Nails: Polishes and Formulas, Kits, & Accessories
Body: Highlighter and Bronzer
Sales with QVC give the Company an international presence and with over 400,000 regularly buying customers, MallyGirl has quickly developed a loyal following. In addition to overseas growth opportunities, there is significant potential on the retail side of the business and, once properly capitalized, MallyGirl is well positioned to continue growing, innovating, and developing new products (such as the first truly translucent powder).
This is a unique opportunity to acquire a business with a well-known brand name and strong social media presence, long established relationships with distributors, and an expansive customer base, in a growing market.
Bankruptcy court approved sale process already underway, bid deadline and auction date rapidly approaching.
Time is of the essence in evaluating this opportunity.