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By Sheila Vilvens

Jan. 17, 2019 09:02 a.m Eastern Standard Time

The now-closed Over-the-Rhine eyeglass maker, Frameri, is selling its intellectual property in a sealed-bid auction.

Bidding opens Jan. 17 and closes 8 p.m. Feb. 21. Heritage Global Partners of San Diego, Calif., is managing the auction.

The Frameri was a Cincinnati startup that allowed customers to use the same set of eyeglass lenses in multiple frames. The company had the distinction of being the first to go through The Brandery, the nationally recognized consumer marketing and branding accelerator.

Konrad Billetz was a co-founder of the start-up business Frameri.
The Frameri was co-founded in 2012 by Konrad Billetz and Kevin Habich. A “pop-up” shop opened in late 2015 on Vine Street in Over-the-Rhine. The shop closed in January 2016.

Many Cincinnatians may recognize the Frameri from a 2015 episode of ABC’s “Shark Tank,” a show that allows entrepreneurs to present business proposals to a panel of investors. The firm’s founders declined an offer from one of the show’s investors, Kevin O’Leary.

The eyeglass maker’s portfolio and auction information can be viewed online at

Story Posted on | The Enquirer